Targeting Specific Keywords – Tightly Themed Web Sites

By Mike Liebner • on May 11, 2009

Targeting Specific Keywords with Tightly Themed Web Sites and Lots of Related Content

OK, so you want to go after a specific keyword phrase and have your page rank on the first page of Google so that when people are searching they will see your web page at the top.

While it’s OK to think in terms of what you need on your article web page – it’s smarter to think beyond just the one page and consider the content on your site that surrounds your target page.

In other words – build a great page to rank for a keyword and surround it with good related content!

To get your page to rank on top for a competitive keyword is actually easy when you know how!

One of the best ways to do this is to create a small tightly themed web site that covers similar topics related to that main keyword phrase on your target page and keep adding fresh articles over time to keep it growing.

Google loves sites with tight themes and fresh content!

Yes, you read right – you will need to build content pages to supplement your main pages to get them to the top!

Ahhhh…. so it’s more than simply getting one good page up on a site…. that makes sense, right???

Now, this is NOT the only way to do it – you can get away with general topic web sites which have top ranking pages – but more and more it seems Google prefers sites that are concentrated on a subject – be it a somewhat broad topic like health – or a more specific theme like – weight loss.

Remember – there is NO ONE way to do it – this is just ONE APPROACH!

So – let’s concentrate on getting a top ranking for a competitive keyword phrase by building a site around a semi tight theme… let’s go for weight loss as a theme for this example.

In this example our target web page will go after the phrase “lose weight fast” which according to Google has around 201,000 average monthly searches (it was 801,000 in April).

Chances are with that kind of search volume there are a LOT of people going after the phrase because a number one ranking for “lose weight fast” could bring in a significant amount of daily visitors – many of whom would buy things relating to the topic.

It’s also a big niche with many possibilities of products to promote. eBooks on losing weight, diet programs, food, nutrition, exercise and on and on.

So how do we go after a top ranking for “lose weight fast”???

Well – to start you need a good web page that has that keyword phrase prominently on the page…. you also need text links pointing at the page with that phrase and other related phrases… LINKING is a topic discussed in many of our other videos and articles – so let’s just concentrate on the site here… If you want to learn more about LINKING – check out the 20 Top Linking Secrets Video here.

So…. for your target web page you need to either write an article from scratch or find content for your site and modify it to make it keyword relevant for “lose weight fast”.

If you are an Article Underground member – well – you have it easy!Find an article on weight loss and modify it for “lose weight fast”! HOw much easier can it be!

Each month AU brings you 400 fresh new articles you can use on your web sites. And there is a good chance there will be an article you could use.

For example – the current zip of 400 articles has some great ones for the weight loss – health niche… here are a few we might use on our themed site:

8-minute-workout-33.txt
20-minute-workout-33.txt
asics-running-shoes-10.txt
ball-balance-exercises-24.txt
bike-trails-24.txt
boxing-equipment-23.txt
chicken-caesar-salad-recipe-33.txt
chicken-recipes-33.txt
collagen-supplements-03.txt
cranberry-juice-detox-33.txt
food-addiction-04.txt
how-to-lose-weight-33.txt
increase-metabolism-33.txt
nutritious-recipes-33.txt
quick-weight-loss-diet-33.txt
sagging-skin-24.txt
swimming-for-exercise-33.txt
teen-weight-loss-33.txt
tightening-loose-skin-while-losing-weight-33.txt
weight-lifting-exercises-24.txt

Those are a few files from the 400 in the latest ZIP from Article Undeground for April 2009. A new one comes out on the 16th of each month. More info HERE

With 400 articles each month you could easily build all kinds of themed sites!

Of course – the way YOU group the articles you use from Article Underground is up to you… this makes it very easy to build a UNIQUE one of a kind THEMED site with your own creativity, thereby avoiding the dreaded “cookie cutter syndrome”.

OH NO… not cookie cutters… they suck!

Well… more on that below – but let’s just say that we’ll have more success with a unique site rather than a cookie cutter site.

So – in this example I picked out 20 PLR articles from the latest AU zip.

Keep in mind those 20 articles are just from one zip – as you stay a member you accumulate many articles on many topics and that makes it easy to gather your articles for your themed sites.

For fun – I just searched my folder of back issue AU zips for “weight loss” and found 429 article files.

Of course that search does not include other keywords like “lose weight” etc. so there are MANY more than just 429 :’> The point is – as you stay a member you asemble an awesome content library and have the ability to create one of a kind unique themed sites with your own blend of articles.

Now – some people do have trouble with the large variety of topics in the 400 monthly articles because they are NOT grouped into folders of matching themes.

You simply get a folder of 400 diverse AU PLR articles with varying keywords AND this is what makes the PLR from AU better!

We intentionally do NOT organize the files into folders for you…

This is done for YOUR BENEFIT – it helps AU MEMBERS create sites that are NOT COOKIE CUTTER SITES like the ones built by most folks who take PLR Articles from the other companies and just slap them up as sites.

These cookie cutter “me too” sites simply do NOT get top rankings – at least not for long!

When Google sees all the SAME cookie cutter sites with the EXACT same clusters of articles – well – they’re too smart to let them stay on top.

That’s why we’re doing this exercise – because we want to target a keyword phrase and get our page on top and keep it there!

IF you want top rankings your sites need to have REAL CONTENT and be unique – the idea is to MIX and MATCH your articles so they are NOT identical to the other cookie cutter sites.

To find out more about WHY I HATE COOKIE CUTTER WEB SITESread this!

So let’s continue with this exercise… Very often Google gives preference to web pages that are on web sites that focus around a theme. Google loves sites it feels has lots of related info on it.

It crawls the links on the site and if it sees a large percentage of the links go to pages with similar/related topics, then it is very likely that Google will consider your page “authoritative” and it will get placed at the top of the free search engine listings for the keyword phrase.

Our ultimate goal is to create a web site with good content so that Google feels a visitor will find all kinds of info relating to what they may be interested in. After all – if people who find your sites through Google stay on your page and your web site longer – Google is smart enough to know that they found what they were looking for. You’ll score points and your page will be more likely to stay on top when poeple show Google they like it and your site.

So when possible – surround your main articles with articles of related topics.

An easy way to do this is to let Google themselves TELL YOU EXACTLY what keywords they think your site should have articles on.

Here is a basic run through.

>>> Search Google for your keyword phrase and copy the URL of a web page that is ranking at or near the top for that query.

How about looking for “lose weight fast”

This is what Google is showing at the top:

– How to Lose Weight Fast

How to Lose Weight Fast – To learn how to lose weight fast, try one of these diets.

They work, they’re free and come with instructions to get the weight off

www.momswhothink.com/loseweightfast/how-to-loseweightfast.html – 78k –

OK, so that web page is at the top – it means Google thinks it will satisfy people when they click that link after searching for “lose weight fast”.

So let’s analyze that page URL and see what keywords Google thinks that web page is about.

>>> Go to the Google Adwords Keyword tool:

https://adwords.google.com/select/KeywordToolExternal

>>> Find and select the “Website content” option

Look for the form : “Enter a webpage URL to find keywords related to the content on the page.”

>>> Enter in the URL from a top ranking site for your “keyword phrase”

Our example URL above – you should get results like:

Showing keywords grouped by these terms:

crock pot recipe (19), to lose weight (7), weight loss pill (7), cabbage soup diet (6), crock pot (7),

weight loss (17), diet pill (9), crockpot recipes (6), low carb (5), loose weight (5), diet (58),

recipe (28), weight (8), Miscellaneous keywords (18)

If you use the “Website Content” option Google will group the keywords for you – this is very handy as they are basically TELLING US what topics we could include on our site.

Now – keep in mind the Google Keyword tool is NOT intended to be used to help us BUILD WEB SITES, but rather to be used to select KEYWORDS for buying clicks on Adwords – BUT STILL – they are showing us HOW THEY THINK. It can only help!

Based on the page that Google analyzed – it is showing us the general themes we could use to build a site

– along with specific keywords to include on our pages – based on the top ranking page it analyzed.

In other words – the page that ranked on top for our desired keyword phrase triggered this DATA to show in the Google tool – that should help us to make our site equally as relevant or even better!

Take the TOPICS and make them categories. Grab some of the keywords and try to include them on some of your article pages.

This can give you some ideas of how to structure a site so you can go after the keyword “lose weight fast”.

If it is a blog for example – you could set up categories for:

* recipes

* weight loss pills

* diets

* low carb

etc.

Here is a little trick – something I like to do when I am researching a niche – I will ALSO enter in the actual SEARCH URL from the query on Google or ask.com

You’ll get an entirely new list of results – often with more topics to consider as categories on your site.

OK, well that pretty much wraps it up.

The idea is to create a really good web page – put your target keywords throughout the page – make sure you have text links out there pointing at your page with those keywords (and a few variations as well) and then structure your site so it has rleated articles on it.

Then keep your site fresh by adding more articles on the themes you have chosen.

You can rank on top and then build on tha success!

I hope that is helpful!

Comments

By Riss on January 22nd, 2010 at 7:33 pm

Thanks, Mike, for the excellent tips

By Rika Susan's Juicing For Weight Loss on March 28th, 2010 at 5:59 am

Thanks, Mike, for more common-sense keyword and content tips. Can always rely on your advice.

By Charles@ 18k gold chain on June 6th, 2010 at 10:19 pm

You can’t go more in depth than in the post. Thanks for the great tips.

By Bill on June 13th, 2010 at 2:22 pm

Greetings;
So this is a real question, not just link-bait (grin). I’d love to hear some real answers or ideas. I totally “get” the idea of building content-rich sites on slightly broader topics (niches) and using the AU content for sites, articles, etc. My question is: How to best monetize this big new site? Yes, I’ve read about AdSense. Can is also use affiliate links for physical products? Again, any other ideas would be appreciated. There’s probably more about this topic here on this site… I’ll look around.

Thanks in advance,
Bill

By Mike Liebner on June 13th, 2010 at 2:39 pm

The absolute best – yet most time consuming way – is to create individual specific pages about a target keyword with content designed to convert the prospect.

The best way to monetize a site is by having pages that have a high percentage of conversions on products that you get a large commission from.

This requires more work than simply putting Adsense code – it’s easier when you rsearch and have something in advance that you want to get them to go and look at and buy. It’s all about conversions.

Example: Article topic is on RSS Feed Submission Software – you get them to yoru page and on it you prominently feature a product that matches the content – even better would be to show examples or explain how a apseicifc product works – even better would be to endorse it and say you use it (if you do).

Do you se how it progressively gets more involved and requires more work?

Simply putting and Adsense ad solves that because the ad will most likely match the content and no effort on your part is required. That gives you time to build more pages instead of tweaking a page to get the most conversions.

By Aaron on August 20th, 2010 at 2:31 am

Good content

By nelson @ Lose weight fast on June 27th, 2011 at 12:54 pm

Article underground rocks. I came here just finding some footprints for my competitor and learnt a nice trick to create a webpage which google thins of. Mate you made me thin about the website content option very much. I will try this on some new site for sure. Really thanks for sharing such tips.

By Eternal Raspberry Ketone on October 18th, 2012 at 8:14 pm

I actually went here to research the “how to lose weight fast” comment…and wound up reading a little about how to get the message out. Good ideas and tips. Thanks.

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